Nodra

AI spatial-planning software for architects and interior designers · Brand Identity

Think in space. Brand Identity by Madderquill, 2026.

The brief

A complete brand identity for software that turns a written brief into floor-plan options. It should feel as precise as a technical drawing and as fast as good software, and work equally in the product, on a pitch deck and at events.

The idea

The Living Grid. Every plan starts as a field of points; Nodra draws the paths through it, the designer chooses one, and a single node lights up — the moment an idea becomes a plan. The symbol, the Node N, is a letter drawn as one path across a 3 × 3 grid, with the last node lit in Signal lime.

Design direction

Digital, bold, systematic and precise. Dark by default, with one indigo for actions and one lime highlight per layout. Plans, grids and linework instead of stock technology imagery.

Typography

Space Grotesk (Display typeface) — compact geometric grotesque — wordmark and headlines. Free Google Font, SIL Open Font License.
Inter (Text typeface) — clear interface sans — body text and product UI. Free Google Font, SIL Open Font License.
JetBrains Mono (Data typeface) — monospace — labels, measurements and data. Free Google Font, SIL Open Font License.