Work · Logo Design

Linea Atelier

Architecture studio · Logo Design

Every building begins with a line. Logo Design by Madderquill, 2026.

Linea Atelier logo presentation cover

The brief

A logo for an architecture studio. It should feel precise, calm and crafted, like a well-made drawing.

The idea

Linea means "line" in Latin and Italian. The symbol is a floor plan reduced to three parts, drawn the way an architect draws: a bold wall (the L, the first letter of the name), a fine hairline that closes the room, and a compass arc — the architect's first tool, a door opening, a sweep of daylight.

Design direction

Precise, calm, crafted. A thick line for structure and a fine line for everything else. One warm accent — the terracotta arc — used with care.

Typography

  • Jost (Primary typeface) — geometric sans with calm, open shapes — wordmark, headlines and body text. Free Google Font, SIL Open Font License.
  • IBM Plex Mono (Technical typeface) — like labels on a drawing sheet — descriptor, captions, numbers, data. Free Google Font, SIL Open Font License.

Colour

  • Graphite#1E2023
  • Paper#F3F1EC
  • Concrete#8C887F
  • Terracotta#C2603B

Logo Design by Madderquill