Vellamar
Boutique hotel by the sea · Brand Identity
Stay until the light changes. Brand Identity by Madderquill, 2026.
The brief
A complete brand identity for a fourteen-room boutique hotel above a quiet bay. It should feel warm, unhurried and personal, and work across print, digital and the guest experience — from a wax seal to a website.
The idea
The Day Arc. The identity follows one day at the hotel: First Light, High Noon, Terracotta Dusk and Night Tide. The symbol, the Arch, is a doorway holding a rising sun above three soft waves — the same arched doors that open every room onto the bay. Colour and tone move along the arc, from light mornings to deep evenings.
Design direction
Warm, sunlit, crafted, Mediterranean-modern and expressive. Earth colours, a high-contrast display serif, a softer italic for the host’s notes, and one rounded form — the arch — repeated across every touchpoint.
Typography
- DM Serif Display (Headline typeface) — high-contrast display serif — wordmark, headlines, room numbers. Free Google Font, SIL Open Font License.
- Jost (Text typeface) — clean geometric sans — body text, labels and signage. Free Google Font, SIL Open Font License.
- Cormorant Garamond Italic (Accent typeface) — soft italic — the host’s notes and sign-offs. Free Google Font, SIL Open Font License.
Colour
- First Light
#FAF5EC - Warm Sand
#EFE3CF - High Noon
#E2A03F - Terracotta Dusk
#B8532F - Olive Grove
#6B7147 - Night Tide
#1E3A4C - Harbour Ink
#1D1A16
Brand Identity by Madderquill
